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Impact Report
MSME Cluster Awareness Programme - 2021
Year: 2021
🏷️
Livelihood & Economic Empowerment
Programme at a Glance
₹
2,00,000
Budget Used
11,253
Total Reach
◎
363
Direct Beneficiaries
10,890
Indirect Beneficiaries
↗
1 : 30
Multiplier Effect
Executive Summary
The MSME Cluster Awareness Programme (2021) was implemented by The Dream Welfare Society to strengthen awareness, knowledge, and access to government schemes, financial services, and business development opportunities among Micro, Small, and Medium Enterprises (MSMEs). With a total expenditure of ₹2,00,000, the programme engaged 1,000 MSME participants across clusters, directly benefiting 363 entrepreneurs and indirectly impacting 10,890 individuals through enterprise networks, workers, family members, and peer businesses. The total outreach of 11,253 people demonstrates a strong multiplier effect (×30), highlighting the wide ripple impact of MSME-focused awareness and capacity-building initiatives.
Key Findings
- Awareness is a critical first step for MSME growth
- Cluster-based engagement significantly amplifies reach and impact
- Low-cost awareness interventions can influence large enterprise networks
- Institutional linkages improve confidence and sustainability among MSMEs
Project Snapshot
| Parameter | Details |
|---|---|
| Project Name | MSME Cluster Awareness Programme - 2021 |
| Year | 2021 |
| Budget | ₹ 2,00,000 |
| Direct Impact | 363 |
| Indirect Impact | 10,890 |
| Total Reach | 11,253 |
Challenges & Learnings
Challenges
- Wide variation in literacy and business knowledge among MSME owners
- Resistance to formalization due to fear of compliance burden
- Time constraints limiting participation of business owners
- Low digital literacy among some MSMEs
- Limited trust in formal financial systems
- Need for sustained post-awareness handholding
Learnings
- Simplified and localized communication improves understanding
- Peer-to-peer discussions build trust and acceptance
- Cluster-based engagement strengthens networking and learning
- Awareness must be paired with continued handholding
- Institutional partnerships enhance programme credibility
Methodology
- Review of programme expenditure and activity records
- Analysis of participant registration and attendance data
- Interaction with MSME owners, entrepreneurs, and cluster representatives
- Observation of awareness sessions and group discussions
- Collection of participant feedback and field insights
Impact Analysis
- Increased awareness of government MSME schemes and incentives
- Improved understanding of formal registration and compliance
- Enhanced knowledge of banking, credit facilities, and financial inclusion
- Increased confidence to engage with formal institutions
- Encouraged discussions around business expansion and innovation
Conclusion
The MSME Cluster Awareness Programme (2021) successfully strengthened enterprise awareness and institutional engagement by reaching 11,253 people through a focused, inclusive, and highly cost-effective intervention. By improving knowledge, confidence, and access to support systems, the programme contributed to stronger MSME ecosystems, enhanced local economic resilience, and laid the foundation for sustainable enterprise growth.
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