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Impact Report
Marathon Programme - 2020
Year: 2020
🏷️
Community Support & Humanitarian Relief
Programme at a Glance
₹
5,13,300
Budget Used
28,892
Total Reach
◎
932
Direct Beneficiaries
27,960
Indirect Beneficiaries
↗
1 : 30
Multiplier Effect
Executive Summary
The Marathon Expenses Programme (2020) was implemented by The Dream Welfare Society as a large-scale mass awareness initiative aimed at promoting social responsibility, public engagement, and collective action around key social and developmental issues. The marathon served as a high-visibility platform to mobilize communities, encourage healthy lifestyles, and amplify awareness messages through collective participation. With a total expenditure of ₹5,13,300, the programme engaged 5,000 participants, directly benefiting 932 individuals and indirectly impacting 27,960 people through family influence, media coverage, and community interaction. The total outreach of 28,892 people reflects a very strong multiplier effect of 30, demonstrating the effectiveness of mass events in generating awareness at scale.
Key Findings
- Mass events are powerful tools for large-scale awareness generation
- High participation significantly amplifies social messaging
- Very low per-person cost delivers exceptionally high outreach
- Youth and volunteer engagement drive momentum and visibility
Project Snapshot
| Parameter | Details |
|---|---|
| Project Name | Marathon Programme - 2020 |
| Year | 2020 |
| Budget | ₹ 5,13,300 |
| Direct Impact | 932 |
| Indirect Impact | 27,960 |
| Total Reach | 28,892 |
Challenges & Learnings
Challenges
- Managing large crowds and complex event logistics
- Coordinating a large and diverse volunteer base
- Ensuring participant safety, hydration, and medical preparedness
- Traffic management and coordination with local authorities
- Measuring long-term behavioral change from a single-day event
Learnings
- Strong planning and structured execution are critical for mass events
- Clear, simple, and visible messaging enhances awareness retention
- Trained and motivated volunteers are key to smooth execution
- Strategic partnerships multiply reach, credibility, and impact
Methodology
- Review of event expenditure and participation records
- Analysis of registration and attendance data
- Interaction with participants, volunteers, and organizers
- Observation of event execution and public engagement
- Review of media coverage and community feedback
Impact Analysis
- Increased visibility of key social and developmental messages
- Promotion of physical fitness and healthy lifestyles
- Encouraged volunteerism and civic participation
- Strengthened public dialogue through visual branding and messaging
Conclusion
The Marathon Expenses Programme (2020) successfully generated large-scale awareness and community engagement by reaching 28,892 people through a highly inclusive, visible, and cost-effective mass event. By mobilizing thousands of participants and amplifying social messages, the programme demonstrated the immense potential of public events as catalysts for social change, collective responsibility, and sustained civic engagement.
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