Back to Stories
Impact Report
Marathon Programme - 2020
Year: 2020
🏷️
Community Support & Humanitarian Relief
Programme at a Glance
₹
5,13,300
Budget Used
32,960
Total Reach
◎
5,000
Direct Beneficiaries
27,960
Indirect Beneficiaries
↗
1 : 6
Multiplier Effect
Executive Summary
The Marathon Programme was implemented by The Dream Welfare Society as a large-scale mass awareness initiative aimed at promoting social responsibility, public engagement, and collective action around key social and developmental issues. The marathon served as a high-visibility platform to mobilize communities, encourage healthy lifestyles, and amplify awareness messages through collective participation. With a substantial programme expenditure, the initiative engaged thousands of participants and directly benefited several hundred individuals, while indirectly reaching tens of thousands through family influence, media coverage, and community interaction. The extensive outreach reflects a very strong multiplier effect, demonstrating the effectiveness of mass events in generating awareness at scale.
Key Findings
- Mass events are powerful tools for large-scale awareness generation
- High participation significantly amplifies social messaging
- Youth and volunteer engagement drive momentum and visibility
Project Snapshot
| Parameter | Details |
|---|---|
| Project Name | Marathon Programme - 2020 |
| Year | 2020 |
| Budget | ₹ 5,13,300 |
| Direct Impact | 5,000 |
| Indirect Impact | 27,960 |
| Total Reach | 32,960 |
Challenges & Learnings
Challenges
- Managing large crowds and complex event logistics
- Coordinating a large and diverse volunteer base
- Ensuring participant safety, hydration, and medical preparedness
- Traffic management and coordination with local authorities
- Measuring long-term behavioral change from a single-day event
Learnings
- Strong planning and structured execution are critical for mass events
- Clear, simple, and visible messaging enhances awareness retention
- Trained and motivated volunteers are key to smooth execution
- Strategic partnerships multiply reach, credibility, and impact
Methodology
- Interaction with participants, volunteers, and organizers
- Observation of event execution and public engagement
- Review of media coverage and community feedback
- Awareness outcomes are primarily behavioral and attitudinal
Impact Analysis
- Increased visibility of key social and developmental messages
- Promotion of physical fitness and healthy lifestyles
- Encouraged volunteerism and civic participation
- Strengthened community bonding and collective spirit
- Increased civic engagement and participation
- Encouraged youth engagement in social causes
- Increased public interest in recurring awareness events
- Strengthened volunteer networks for future campaigns
- Enhanced recall and trust in social awareness initiatives
- Expansion to multiple cities and regions
Keep Reading
View All StoriesMore Impact Stories
Medical & Health Program (Comprehensive Care) - 2024
The Medical and Health Program (Comprehensive Care) was the largest single-year health intervention undertaken by The Dream Welfare Society, focused on strengthening primary healthcare access in urban slums. The programme delivered consultations, diagnostics, and medicines to unique beneficiaries. Beyond direct treatment, the intervention generated wide community-level impact by improving health stability, reducing deferred care, and strengthening economic resilience across high-density urban settlements.
Read Full Story
DDW Programme - 2024
Under the DDW Programme, training and capacity-building activities were conducted to enhance the skills, knowledge, and awareness of beneficiaries. The programme focused on strengthening livelihood capabilities, improving employability, and promoting self-reliance among participants. It provided training, capacity building, and skill enhancement support for daily wage workers.
Read Full Story
