Programme at a Glance
₹
2,50,000
Budget Used
14,074
Total Reach
◎
454
Direct Beneficiaries
13,620
Indirect Beneficiaries
↗
1 : 30
Multiplier Effect
Executive Summary
uly 2021 Description / Executive Summary The Anti-Drug Awareness Programme (2021) was implemented by The Dream Welfare Society to address rising substance abuse among adolescents, youth, and vulnerable communities. With a total expenditure of ₹2,50,000, the programme reached 3,000 participants through awareness sessions, rallies, and community campaigns. It directly benefited 454 individuals and indirectly impacted 13,620 people via peer influence, family outreach, educational institutions, and community networks—achieving a total reach of 14,074 people. At an average cost of ₹83 per participant, the programme proved to be a highly cost-effective mass awareness intervention with a strong multiplier effect of 30.
Key Findings
- Awareness campaigns are critical tools in substance abuse prevention
- Youth-focused engagement yields strong multiplier effects
- Low-cost interventions can influence large populations
- Community participation enhances credibility and impact
Project Snapshot
| Parameter | Details |
|---|---|
| Project Name | Anti-Drug Awareness Programme - 2021 |
| Year | 2021 |
| Budget | ₹ 2,50,000 |
| Direct Impact | 454 |
| Indirect Impact | 13,620 |
| Total Reach | 14,074 |
Challenges & Learnings
Challenges
- Deep-rooted social stigma around substance abuse
- Difficulty sustaining engagement with high-risk youth groups
- Measuring long-term behavioral change within short timeframes
- Risk of message dilution without continuous reinforcement
- Limited access to professional counseling services
Learnings
- Clear, locally relevant messaging improves acceptance
- Peer-to-peer engagement is highly effective
- Repetition and visibility are essential for message retention
- Partnerships with schools and community leaders amplify impact
- Prevention messaging must be continuous, not one-time
Methodology
- Review of programme expenditure and activity records
- Analysis of participation and outreach data
- Interaction with participants, educators, and volunteers
- Observation of awareness sessions, rallies, and campaigns
- Collection of feedback from youth and community members
Impact Analysis
- Increased awareness of health, social, and legal consequences of drug abuse
- Improved understanding of early warning signs and prevention strategies
- Encouragement of healthy lifestyle choices and positive peer influence
Conclusion
The Anti-Drug Awareness Programme (2021) successfully generated large-scale preventive impact by reaching 14,074 people through a highly cost-effective and community-driven approach. By reducing stigma, strengthening youth engagement, and promoting informed decision-making, the programme demonstrated that mass awareness—when combined with community participation—can play a decisive role in substance abuse prevention and youth well-being.
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